Louis "Lou" Dorfsman (1918 – 2008) was a graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his forty years with the network. There are 2 books that I've been wanting to buy for while. Dorfsman & CBS and Herb Lubalin: Art Director, Graphic Designer and Typographer. But I can't really justify spending £200 on the latter right now, so Dorfsman's book is at the top of my to-get list. And for now I'll have to do with a couple of scanned images and spreads.