Remember the Hugo Boss competition? the brief was to design a Christmas concept which included a window display, mailing material, give-aways and packaging. Due to circumstances (having to find a new flat, moving, other briefs, coursework, eating, sleeping, wanting to stay sane, etc.) I decided that it was best to leave this brief for what it was and dropped out. I did manage to make it to round 2! It was a good experience, but it hurt, dropping out was necessary but a difficult decision to make.
My initial concept evolved around unity through the use of geometry and light, taking into concideration German Design and Hugo Boss' clean and modern appearance. Here's a sketch for a window display, the idea was to have translucent panels hanging from the ceiling that could be backlit from behind. (Yeah, the idea is obviously more elaborate) and 2 prototype mailing design considerations which are basically thin cardboard fold out cards. Everything was done with good 'ol grid/tracing paper, scissors, ruler, and pencil. Goodluck to all you remaining competitors!
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